Selecting a content management system is one of the most important decisions your organization will make. The content management system is considered by many to be the backbone of an organization's digital delivery experience. Here are three tips to make sure you choose the right CMS for your business.
Use Scenarios to Determine Functionality
An important step in choosing a content management system is understanding what digital experience you want to offer users. One of the top methods for determining functionality is the usage scenario. A usage scenario is the process of going step-by-step through a user's journey and mapping out the ways they will use the technology. Developing these scenarios is useful for understanding what functionalities you will need from your content management system and helping to compare different CMS offerings.
You Won't Need Everything
When choosing a content management system, decision-makers often have a much loftier vision for strategy execution than what actually happens in reality. Therefore, it's important to take a real-world approach when analyzing usage scenarios. Don't allow yourself be distracted by "what-ifs" and CMS capabilities your organization probably won't use. Rather, focus on your organization's content strategy and allow it to determine which features are essential to executing your plans.
Weigh Your Options Carefully
Before making a final decision, it's best to sit down with your team and make a list of all of the content management systems you're considering. Unfortunately, this part isn't always easy. There are two things that you will definitely want from your CMS. First, you'll need to be sure that the system you choose meets all the functionality requirements your organization needs. Second, you want to find the easiest system to use. However, it's important to realize that, as with all new technologies, there will be a learning curve for everyone using the CMS.
Finally, the NRG-Edge team has experience delivering relevant content-driven solutions for clients in a variety of industries. Contact the NRG-Edge team today and find out more about a custom CMS solution that meets your organization's needs.